Cloudflare now sorts bots into Search, Training and Agent. What it means for your site and your agent.
The same change lands on two audiences. Site owners can now accidentally block search; agent builders will find more doors closed.
- Effective
- 15 September 2026, for new domains
- New categories
- Search, Training and Agent
- Block now covers
- Mixed-use crawlers, including Googlebot, Applebot and Bingbot
- Ad-supported preset
- Allow search, disallow training, block agents on ad pages
- Agent opt-out directive
- None yet, per Cloudflare
What changed
On 15 September Cloudflare replaced its single AI bot control with separate settings for Search, Training and Agent traffic. New domains onboarding from that date are offered a preset based on whether the site earns money from ads. The ad-supported preset allows search, disallows AI training, and blocks agent-category bots on pages that show ads.
Two further changes apply more widely. The Block and Block on pages with ads settings now cover mixed-use crawlers, which Cloudflare names as including Googlebot, Applebot and Bingbot, so choosing Block stops them entirely, search included. And a new Disallow AI Training option publishes a no-training preference in robots.txt while leaving search crawling allowed. Cloudflare says existing settings carry over, and that the older Block AI Bots control will be deprecated.
For site owners: the setting that costs you search
The easy mistake is choosing Block because it sounds like the strongest protection against AI training. Because it now also covers mixed-use crawlers such as Googlebot, it can remove your site from search as well. For most content sites that is a far bigger loss than whatever the setting was meant to prevent.
If your goal is to keep search traffic while opting out of training, Disallow AI Training is the setting designed for it. Check which one you have, and check it again after any dashboard change, because the names are close enough to confuse.
For agent builders: fewer pages you can read
If your product includes a browsing or retrieval agent, the default for newly onboarded ad-supported sites is now to block agent traffic on pages that show ads. That set of blocked pages will grow as new domains join Cloudflare.
Cloudflare also notes there is not yet a well-established directive that lets a site express a preference to agents the way robots.txt does for crawlers, so there is no simple way to opt back in. Reliability planning should assume some share of page fetches will fail, and fail more over time.
- Prefer official APIs over page fetches wherever a site offers one
- Consider licensed data sources for the domains your product depends on most
- Look at paid access schemes such as pay-per-crawl where a publisher offers them
- Measure your agent's fetch failure rate by domain, so a policy change shows up as a metric rather than a support ticket
What to do
- 1If your site is on Cloudflare, confirm your Training setting is Disallow AI Training rather than Block, unless you intend to leave search.
- 2If you build agents, track fetch failures by domain and add API or licensed fallbacks for the sources you rely on.
- 3Revisit the setting after Cloudflare deprecates Block AI Bots.
Common questions
Does Cloudflare's Block setting now block Googlebot?
Yes. Since 15 September 2026, Block and Block on pages with ads apply to mixed-use crawlers, which Cloudflare says include Googlebot, Applebot and Bingbot. Selecting Block stops them entirely, including for search.
How do I block AI training but keep search on Cloudflare?
Use the Disallow AI Training option, which publishes a no-training preference in robots.txt and leaves search crawling allowed.
Are AI agents blocked by default on Cloudflare?
For new ad-supported domains onboarding from 15 September 2026, the offered preset blocks agent-category bots on pages that show ads. Existing sites keep their current settings in almost every case, according to Cloudflare.
Sources
Read against the primary documentation rather than secondary coverage. Where a figure comes from a provider's own docs, it is quoted as published on 2026-09-17.
Related
More from Signals
Open the tool.
Ten production categories, three minutes, and a ranked list of what to fix first.
Check your own stack