Ramp data: token prices down 41% since March as businesses steer usage away from frontier models
9 SepRamp's September AI Index, covering August, shows its measure of effective price per million tokens down 41% to $0.68 from a March peak of $1.15. Frontier models drove 45% of token share, down from a 53% peak in August, and Ramp says businesses told it they are setting company-wide defaults that steer usage toward cheaper standard models.
Make a standard-tier model your default and escalate to a frontier model only where your evals show a real gain. Your customers' finance teams are already setting the same defaults, so revisit any pricing of your own that assumes per-token costs hold steady.